Freelance Copywriter & Brand Strategist for Startups, SaaS & Growing Brands

My services & expertise

What copywriting services do you offer for startups and small businesses?

The full spectrum of word magic that growing brands need! Website copy that converts, brand messaging frameworks that clarify, blog content that educates, case studies that impress, email sequences that nurture, and sales copy that, you guessed it, sells. Whatever words your business needs to move mountains, I can craft them with strategy and spark.

What different copywriting services do you provide?

I write website copy that makes visitors stick around, manage blogs that build authority, develop brand messaging frameworks (my signature strategic offering), write case studies that showcase your wins, and more. Think of me as your one-stop word shop.

Do you offer strategy services or just writing?

Words without strategy are just pretty decorations! I firmly believe effective copy needs solid thinking behind it, that's why strategic elements are baked into everything I create. I help clarify your positioning, audience, and key messages before a single line of website copy is written.

What's the difference between a copywriter and a verbal brand strategist?

A copywriter writes the words. A verbal brand strategist decides what those words should say in the first place: your tone, your messaging hierarchy, the language that makes your brand instantly recognisable everywhere it shows up. I do both: strategy first, copywriting built on top of it.

Can you help with copywriting for tech industries?

Absolutely! I've crafted heaps of content and copy for B2B tech companies and tech startups who need their complex offerings explained in human language that converts.

Can you write for niche industries like alternative health?

You bet! I've had the pleasure of diving into all sorts of fascinating niches. Alternative health? Absolutely. Sustainable fashion? Done it. Cryptocurrency? Been there. The more specialized, the more I enjoy the research challenge.

What copywriting experience do you have?

I've been a copywriter since 2017. Over the years, I've crafted copy and content for hundreds of businesses spanning various industries and sizes across the globe. My experience extends to partnerships with many different marketing agencies and studios, from B2B SaaS copywriting to beauty copywriting.

Have you worked with startups and SMEs like mine before?

Startups and SMEs are my bread and butter! I understand the unique challenges you face: tight budgets, the need for speed, and the importance of establishing a strong brand presence quickly. I've helped tech startups, SaaS companies, financial services, professional firms, and e-commerce businesses find their voice and get noticed.

Can you write technical content for specialised industries?

Absolutely! I love making complex topics accessible without dumbing them down. For ultra-specialized content, I conduct in-depth interviews with your experts to ensure technical accuracy, then translate those complex concepts into clear, engaging language that your audience will actually understand (and enjoy reading).

Will you be able to write for me if you haven't got any relevant experience in my field?

I've collaborated with brands across wildly different industries. My secret?

Research, research, research. I dive deep into understanding your audience, study competitor websites, analyze reviews, explore forums, and more - all before writing a single word.

So yes, expect a nifty brand questionnaire to fill out with all the juicy details.

Your insights + my strategy + my words = copy that helps you win.

Why hire a freelance copywriter instead of an agency?

Hiring a freelancer gives you flexibility, cost-effectiveness, and access to expertise without the overhead of a full-time hire or the bureaucracy of an agency: no account managers, junior writers, or agency markup. You get flexibility, faster turnaround, and a consistent voice across every project, often at a fraction of agency cost.

Why should I hire you instead of writing the copy myself or using AI?

DIY copy or AI tools might seem budget-friendly at first glance, but they typically lack the strategic thinking, audience understanding, and persuasive techniques that come from years of professional experience. My clients find that professional copy pays for itself through better conversion rates and stronger customer connections. Plus, I save you countless hours that you can invest back into your core business. As for AI, I'm not afraid to use it as a tool when appropriate, but with the crucial human strategic oversight and creativity that AI simply cannot provide.

My process & approach

How much input will I have in the copywriting process?

Your input is absolutely essential! While I bring expertise in copywriting and strategy, you bring expertise in your business. We're collaborative partners in this journey. You'll have multiple opportunities to provide feedback, and I genuinely value your insights. The most successful projects always come from strong client collaboration where we both bring our superpowers to the table.

How do we collaborate during a copywriting project?

I keep everything streamlined and transparent - no complicated processes here! We'll communicate primarily via Slack or email, with video calls as needed for more complex chats. I use Google Docs for all drafts and revisions, which allows for easy commenting and tracking changes. This means you can leave feedback directly on specific sections, and I can address each point systematically. No detail gets lost in the shuffle.

What information do you need?

I believe in thorough preparation for stellar copy. I'll send you a brand questionnaire to capture all the nitty-gritty of your brand and vision. The more details you provide about your company, products, audience, and preferences, the better I can nail your voice. Already have brand guidelines or customer research? Even better! I'll devour those too.

Can you work with my existing brand guidelines?

Absolutely! I'm very comfortable working within established brand guidelines. In fact, clear parameters often enhance creativity rather than limiting it. If your guidelines need some expansion in the verbal identity area, I can help develop those aspects too. Think of me as someone who can colour beautifully within the lines, or help draw new ones if needed.

SEO & technical aspects

Is the content you write SEO optimised?

Absolutely! While no one can guarantee a first-page ranking (and if they do, run the other way!), I create content that satisfies both search engines and human readers. The quality of content plays a massive role in SEO success, and I have a proven track record of creating content that ranks well. I incorporate best practices for on-page optimisation to increase your chances of ranking for relevant search terms.

Do you conduct keyword research as part of your service?

Yes! For website copy and blog projects, I include keyword research to identify valuable search terms that align with your business goals and audience needs. I focus on finding that sweet spot between search volume, competition level, and user intent to maximise your visibility for relevant searches.

How do you balance SEO needs with compelling copy?

The days of keyword stuffing are long gone, thank goodness! Modern SEO is about creating valuable, relevant content that naturally incorporates target keywords. I write first for your human audience while strategically weaving in SEO elements. The result is copy that ranks well and reads beautifully, never sacrificing readability or persuasiveness for search optimisation. It's the best of both worlds.

Can you optimise my existing website content for better performance?

Definitely. I offer content audits and optimisation services that can breathe new life into your existing website. This typically involves analysing current performance, identifying gaps and opportunities, restructuring content for better user experience, and enhancing SEO elements—all while maintaining or strengthening your brand voice. Sometimes a strategic refresh is all you need to get better results.

Pricing & payment

Why don't you charge per word?

Simple answer: quality over quantity. Sometimes crafting the perfect headline takes more time and strategic thinking than writing three paragraphs. Paying per word often leads to bloated content filled with unnecessary fluff. Nobody wants that! I charge for the quality of the message and the strategic value it delivers, not the number of words I churn out.

Do you charge a deposit?

Yes, I require a 50% deposit before beginning any project. This helps secure your place in my schedule. The remaining 50% is due upon project completion and your approval of the final deliverables. It's a partnership from the start!

How does payment work?

I send you a Stripe-payable invoice for 50% of the project fee before we start, and then send you another invoice for the remaining amount once the project is fully completed and approved. I track my time for any extras along the way and inform you in writing before any additional costs happen so you can keep control of the budget. Simple, transparent, and hassle-free.

Do you offer package deals for ongoing work with growing startups?

Yes! For startups and scale-ups that need ongoing content support, I offer monthly retainer packages at preferential rates. These can include a mix of blog posts, email newsletters, case studies, and other content needs.

Project details & logistics

How quickly can you complete my copywriting project?

Timeframes vary based on project scope, but I pride myself on efficiency without sacrificing quality. During our discovery call, we'll establish clear timeline expectations based on your specific needs.

Could you handle projects with short notice?

Ideally, I need about two weeks' notice to schedule new projects. However, I understand that startups sometimes need quick turnarounds, and I do my best to accommodate urgent needs when my schedule allows. I can't always guarantee availability for rush projects, but it's always worth asking. Often the stars align…

How many revisions are included in your copywriting service?

My standard packages include two rounds of revisions after the initial draft. This is usually plenty to get things perfect. If we need additional rounds, I charge at my hourly rate, but I'm proud to say this rarely happens. My thorough upfront discovery process means I usually get close to the mark on the first draft.

What if I don't like the first draft?

I do my absolute best to get things right the first time, but copywriting is ultimately a collaborative process. If the initial draft doesn't hit the mark, I welcome your specific feedback. Your input helps me refine the copy until you're completely satisfied. My revision process is thorough and responsive, and I'm committed to delivering final copy that you're excited to publish. We'll get there together!

What happens after you deliver the final copy?

Once I send you the final version, you'll have two weeks to request any final tweaks. If you're also working with designers, I provide a complimentary post-design review to make sure the copy still works perfectly in the final layout. I'm also happy to discuss ongoing content needs or additional projects to support your growing business.

What if I have to change the project details or cancel it altogether?

I understand that business priorities can shift, especially for startups. If there are substantial changes to the project scope, we'll discuss adjustments to the timeline and cost. For cancellations after work has begun, a cancellation fee of up to 50% applies, depending on how much work has been completed. I always aim to be reasonable and fair if circumstances change!

Legal & confidentiality

Do you own the copyright to the work?

Once the final invoice is paid, the copyright transfers to you completely. You can use the content however you wish, make future modifications, or repurpose it across different channels - all under your name/brand. The words become yours to do with as you please.

How do you handle confidential information about my startup?

Confidentiality is extremely important to me. I routinely handle sensitive information about products, strategies, and business models. I'm happy to sign an NDA before you share any proprietary information, and I maintain strict data security practices to protect all client materials.

Getting started

I'm ready to work with you, what's the next step?

Fantastic! The first step is to book a discovery call using the calendar link on my website. This brief, no-pressure conversation helps us determine if we're a good fit and allows me to understand your specific needs. Following our call, I'll send you a detailed quote, and once approved, we'll get the contract and deposit sorted so we can begin transforming your brand communication.

Can you provide ongoing copywriting support as my startup grows?

Absolutely! Many of my clients start with foundational projects like messaging frameworks or website copy, then transition to ongoing blog content or regular case studies as they grow. I love building long-term relationships with clients and watching their businesses flourish. Monthly retainer packages are available for ongoing content needs, providing both consistency and cost-efficiency.

Location & availability

Where are you based and do you work with clients globally?

I moved to the South of France from the UK, but my laptop and I work with amazing clients all over the world. While many of my clients are UK-based startups and tech companies, I regularly collaborate with businesses across Europe, North America, Australia, and beyond. Thanks to the wonders of video calls, Google Docs, and reasonable scheduling, geographic boundaries don't limit our ability to create fantastic copy together.