Verbal Brand Strategy
Delicious messaging and a sharp verbal personality for your brand
How I can help
Full verbal identity brand book
A full exploration of how your brand talks, acts, and exists, with internal docs to help you maintain consistency
Tone of voice guidelines
Gain an understanding of how your brand sounds to the world, and finetune your brand’s verbal identity
Does any of this sound familiar? ⬇️
Your team members all explain your business differently (and some explanations are... questionable)
Your website, social media, and sales materials seem like they're from different companies
You struggle to articulate what makes you different from competitors
Your messaging feels generic, forgettable, or overly complicated
Creating content feels like starting from scratch every single time
You know your offering is valuable, but prospects just don't seem to "get it"
If any of these ring a bell, I’m afraid you’ve got a messaging problem on your hands.
Every day your brand speaks in a muddled voice, you're essentially rolling out the red carpet for your competitors. When your audience needs a decoder ring to understand your value, they'll naturally gravitate toward the brand that connects the dots for them in seconds.
A verbal brand strategy for all your marketing to finally click
Your brand needs a strategic business tool that forms the foundation of every piece of communication you create — the instruction manual for how your brand speaks. A consistent framework that means everyone from your CEO to your newest hire communicates your value in a way that resonates with your audience and differentiates you in the market.
Catalyse your sales conversion
When your messaging clearly articulates value, your sales team spends less time explaining and more time closing.
Easily scale communications
As your team grows, your messaging framework ensures new hires can create on-brand content without months of immersion.
Achieve cross-channel consistency
From your website to your LinkedIn profile to your customer service emails, your audience gets the same impression everywhere they encounter you.
Facilitate content creation
No more staring at blank pages or endless revision cycles. With clear guidelines, content creation becomes faster and exponentially less painful.
Get competitive differentiation
In a sea of sameness, a distinctive brand voice makes you the signal amid the noise, carving out mental real estate your competitors can't touch.
Resonate with all your users
Customise core messages for different segments while maintaining brand consistency, speaking directly to each audience's specific needs.
Multiply marketing ROI
Every piece of content, every ad, every social post works harder when built on strategic messaging. Your marketing budget delivers measurably stronger returns.
Reduce marketing waste
Stop investing in content that doesn't align with your strategy. Every piece of communication becomes purposeful and integrated.
Elevate perceived value
Strategic messaging shifts you from commodity to category leader, allowing you to command premium pricing with confidence.
Get alignment within your team
End the days of everyone describing your business differently. A unified brand story means your entire team becomes a cohesive marketing force.
Create emotional connection
Move beyond features and benefits to create genuine emotional resonance that builds loyalty beyond rational product comparisons.
Get investor-ready clarity
When fundraising, a coherent brand narrative makes your vision instantly graspable to investors, reducing friction in funding conversations.
My verbal brand strategy services
Full verbal brand strategy guidelines creation
Brand Purpose
Brand Mission & Vision
Brand Values
Brand Promise
Brand Positioning Statement
Value Proposition
Unique Selling Proposition (USP)
Target Audience Exploration & User Persona
Competitive Differentiation Framework
Brand Messaging Architecture
Brand Tagline
Audience-Specific Messaging
Brand Voice Characteristics
Tone of Voice Guidelines
Brand Language Patterns
Word Bank
Writing Style Guide
Implementation & Application Tools
Brand Manifesto
Brand Storytelling Framework
Core Benefits Framework
Brand Personality Spectrum
and more — email me if you have any questions!
Tone of voice guidelines
“Amelie is fantastic. Not only did she have an understanding of our company, but she also became familiar with our customers, and she developed an excellent communication style for both our website and our blog. We recommend working with Amelie 100%”
Jesus Vargas, Founder of LowCode Agency
“I had the pleasure of working with Amelie on two projects, creating copy for our client's website and developing the brand strategy. She accurately captured the brand essence and translated it into clear, impactful copy.
Her professionalism, accuracy, and attention to detail make her an invaluable asset to our team. I look forward to collaborating with her again in the future. Thank you!”
Anastasia Sycheva, Founder of Feely Studio
“Amelie was super easy to work with, so creative and very responsive at all times, couldn't recommended more :-)”
Niall Walsh, Garton Global
How it works
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You get to know me, I get to know you, we explore what goals you need to achieve and which boxes you need to tick. We come up with a solid plan. Book your call here
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I excavate your brand's unique verbal DNA through my comprehensive brand questionnaire, interviews with key stakeholders, and a thorough analysis of competitors' messaging. I'll also review your existing content across channels (website, sales materials, social profiles) to identify inconsistencies and opportunities. A strategic investigation that uncovers the messaging gold that makes your brand special, often revealing valuable differentiators you've been too close to notice.
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We have a focused 1.5-hour session where we collaboratively define your core messaging elements. It's actually fun (I promise) and means the strategy reflects your authentic voice, not just my ideas.
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This is where I craft your complete 150-250 page brand messaging bible. I'll deliver a comprehensive PDF you can suggest granular feedback on
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I'll present the framework to you and your team members in an interactive session via video call. We'll walk through each component, exploring the strategic thinking behind the choices. You'll have 7 days to gather internal feedback, after which we'll havea revision session. I'll implement agreed changes within 48 hours, delivering your final framework in both presentation and document formats that you can easily share across your organisation.
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For 30 days after delivery, you'll have direct email access to me for questions about applying your new messaging. I'll review up to 3 specific content pieces created using the framework (website pages, emails, sales materials, etc.), providing detailed feedback on alignment and suggesting refinements. I'll also provide a custom implementation checklist tailored to your specific communication channels and team structure, so that your new messaging actually gets used rather than gathering digital dust.
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Want help putting your shiny new messaging to work? I offer seamless execution services including website copywriting (from £700), blog content creation (from £150 per post), email sequence development (from £350), and sales material creation (from £450). Since I've developed your messaging framework, there's no learning curve – your verbal strategy gets implemented with perfect consistency from day one. Most clients start with website copy updates to establish their new messaging foundation, then expand to ongoing content creation.
my pricing
Full verbal identity brand book — £500
The complete messaging ecosystem your brand deserves. Beyond basic tone of voice, this comprehensive package includes your core positioning statement, brand story, messaging architecture, audience-specific value propositions, comprehensive voice and tone guidelines, word bank, and application examples across channels. Includes a 60-minute presentation session and 14 days of implementation support. The strategic foundation that makes all your marketing more effective.
Tone of voice guidelines — £250
Transform how your brand speaks with essential voice and tone guidelines that spread consistency across all your communications. This focused package includes distinct voice characteristics, practical do's and don'ts, tone variations for different contexts, and example applications across common touchpoints. Perfect for startups who need clear communication standards without the full strategic framework. Delivered in 5-7 business days as a polished, ready-to-implement PDF.
“Amelie is fantastic. Not only did she have an understanding of our company, but she also became familiar with our customers, and she developed an excellent communication style for both our website and our blog. We recommend working with Amelie 100%”
Jesus Vargas, Founder of LowCode Agency
“I had the pleasure of working with Amelie on two projects, creating copy for our client's website and developing the brand strategy. She accurately captured the brand essence and translated it into clear, impactful copy.
Her professionalism, accuracy, and attention to detail make her an invaluable asset to our team. I look forward to collaborating with her again in the future. Thank you!”
Anastasia Sycheva, Founder of Feely Studio
“Amelie was super easy to work with, so creative and very responsive at all times, couldn't recommended more :-)”
Niall Walsh, Garton Global
What’s important to me
A broad picture approach
I write every word of copy with your brand’s soul in mind for a holistic, coherent message across the project
Constant communication
I’ll always encourage you to communicate every morsel of feedback so we can get things perfect
Full circle support
I have a deep understanding of overarching marketing strategies so I offer in-depth support beyond copy
Let’s make magic together
Three options here — take your pick!
Or fill out the form just here…
You could also meet me for a coffee in Brighton, United Kingdom :)
Blog posts
Planning, researching, writing, posting, optimising… Full creation and management of your blog to scale your brand online
Brand strategy
My very own ‘Messaging Framework’ to build super solid foundations for your brand: personality, tone of voice, values, vision, mission…
Case studies
I unpick, unpack, reveal and refine what makes your work great and craft seriously persuasive case studies for your audience to delight in
FAQs
What exactly is a verbal brand strategy?
Think of it as your brand’s voice GPS. It’s a clear, strategic roadmap for how your brand sounds across every touchpoint — from your website and emails to your social captions and pitch decks. I help you define the language, tone, messaging, and personality that makes your brand unmistakably you.
Why does my business need a verbal identity?
Because a strong brand voice builds trust, recognition, and loyalty. Without one, your messaging ends up sounding like everyone else’s — and that’s not the vibe. With a distinct verbal identity, you can:
Speak consistently across platforms
Connect more deeply with your audience
Save time writing copy (hello, ready-made guidelines!)
Get your team aligned around a shared voice
Who is this service best suited for?
This is perfect for:
Startups looking to launch with clarity and confidence
Growing businesses tired of “winging it” with tone
Agencies or in-house teams that want plug-and-play messaging guides
Founders who know their product inside out but struggle to articulate it
Basically — if you want to sound as good as you are, I’ve got you.
What’s included in a verbal brand strategy?
Every strategy is tailored to your brand, but typical deliverables include:
Brand personality development
Tone of voice guidelines
Key messaging pillars
Tagline & mission/vision refresh
Example messaging across formats (web copy, emails, etc.)
How long does it take?
Usually 1–3 weeks from kickoff to final delivery. I work fast but never rush the magic — I want to give your voice the time and care it deserves.
How much does it cost?
From £500 — depending on the depth of your needs. If you’re website copywriting or content too, I’ll put together a bespoke quote. Email me here
Do you offer verbal brand strategy + website copy packages?
Absolutely — in fact, that’s where the real magic happens. I help you define your voice, then use it to craft high-converting, personality-packed copy for your website.
Is this the same as tone of voice guidelines?
Tone of voice is part of it — but verbal brand strategy goes bigger. It’s not just how you say things, it’s what you say, why you say it, and how often. It’s the backbone of all your messaging. The tone is the flavour; the strategy is the recipe.
Can you help me write a tagline or brand story?
Yes! Whether you’re after a zippy one-liner, a punchy elevator pitch, or a heartfelt About page story — I can help shape it. These are often part of the verbal brand strategy process.
What if I already have a logo and visuals?
Perfect! A strong visual identity needs a verbal one to match. Words and visuals are two sides of the same brand coin. I’ll make sure your messaging sings in harmony with your design.
Will I be able to use this with my internal team?
Definitely. You’ll get a beautifully designed, easy-to-use guide you can hand off to your marketing team, freelancers, or even your new hires.
I already have some copy written — can you just ‘polish it’?
Sure, but I’ll always ask: does the voice feel aligned with your brand goals? If needed, I can audit your copy and recommend whether a tweak or a rework is best.
I’m not sure what my brand personality is yet — can you help define it?
That’s the whole point! You don’t need to come with all the answers — that’s my job. I’ll guide you through the process to tease out your values, tone, quirks, and style, and turn it into something beautifully cohesive.
Is this useful for SEO?
Yes — your verbal strategy won’t just sound great to humans, it’ll work for algorithms too. Consistent messaging improves site structure, keyword use, and user signals — all things Google loves.
Do you offer tone of voice audits?
Yes. If you’re not quite ready for the full strategy, a tone of voice audit is a great starting point. I’ll review your existing copy, assess clarity and consistency, and suggest where your brand could speak with more power and polish.
Will this help me stand out from competitors?
Yes — that’s the goal. In crowded markets, your voice is what helps you break through the noise. I craft strategies that lean into your uniqueness and make people remember your brand, not just skim it.
I’m in a niche industry. Will this still work for me?
100%. Whether you’re in tech, sustainability, SaaS, education, or something totally out-there, I’ll adapt my process to your field. I’ve written for 75+ brands and counting — I love learning about new industries.
What’s your process like?
It’s smooth, collaborative, and built for clarity. Here’s the breakdown:
1. Kickoff call to dive into your brand, goals, and quirks
2. Research phase where I dig into your market, audience, and competitors
3. Voice development — I distil what makes your brand tick and translate that into words
4. Refinements + delivery — we shape it until it fits like a glove
Do you write the copy too?
Yes, I do! You can book verbal brand strategy as a standalone or combine it with website copywriting, blog content, case studies — whatever you need to get your brand voice out there.
Can I see examples of your past work?
Of course. You can check out the brands I’ve helped in my portfolio or just drop me a message and I’ll send over some relevant samples based on your industry or needs.
How do I get started?
Easy peasy — Book a call with me and we’ll chat through what you need.
What’s the difference between verbal brand strategy and copywriting?
Great question — they’re closely linked, but not the same. Verbal brand strategy defines how your brand speaks. Copywriting is what your brand says, in action. Think of strategy as the blueprint and copy as the building. I do both — so your words are grounded in smart, strategic thinking.
Do I need this if I’m rebranding?
Yes, yes, yes. Rebrands aren’t just about logos and colour palettes — they’re a perfect moment to refresh how you sound. I help ensure your new visuals are matched with messaging that resonates, reflects your direction, and creates instant recognition.
Can this work for personal brands too?
Absolutely. Whether you’re a coach, consultant, creator or solo founder — you are the brand. A verbal identity helps you show up online with consistency, confidence, and clarity. It’s your voice — but elevated and clarified.
Will you help me train my team on using our new voice?
Yes! I create team-friendly guidelines or run a training session so everyone’s on the same page. It’s all about giving your team the tools (and confidence) to use your brand voice well, whether they’re writing social captions or internal updates.
How do you uncover a brand voice?
Through lots of listening, thoughtful questions, and a bit of branding alchemy. I take what you know instinctively, and turn it into something tangible and repeatable. I’ll ask about your customers, your market, your vision, your quirks — and then I’ll spot the golden threads and bring them together into a cohesive voice.
Will you interview our team or customers?
If it helps! For larger or more complex brands, I sometimes include stakeholder interviews or light customer research to get more insight. This helps me understand how your brand is perceived and where your messaging could be stronger.
Is this like a brand book?
Kind of — but more focused. A traditional brand book covers everything from colours to font weights. A verbal identity guide (what I deliver) zooms in on the words: tone, language, taglines, key messaging, and usage examples. Basically, it’s the voice chapter of the book.
I’m just starting out — is this overkill?
Not at all. In fact, nailing your voice early saves you so much time later. No more rewriting the “About” page 10 times, or wondering what your tagline should be. A verbal brand strategy gives you clarity from the get-go — and helps you grow faster with consistent messaging.
I have a clear idea of my brand voice — but I need help articulating it. Can you help?
Yes! This is a common one. If you can feel your brand voice but struggle to put it into words, that’s where I come in. I’ll help you pin it down, define it, and build it into messaging that makes sense — and gets results.
What format will the deliverables be in?
You’ll get a beautifully designed PDF — something you can actually use (and share with your team). Everything is written in plain English, with examples, so it’s easy to apply to your content, website, social, and more.
Can you work with my designer or brand agency?
Of course — I love collaborating. I often work alongside visual designers, developers, and marketing teams to make sure the brand identity and brand voice are singing the same song. Just loop me in and I’ll slot right in.
Will this make my content creation easier?
Yes! A lot of the brands I work with tell me they finally stop staring at blank docs once they have their voice nailed down. You’ll walk away with go-to phrases, ready-made content angles, and examples you can riff off for blogs, emails, LinkedIn — the works.
Will this help with my social media captions?
Big yes. Social is all about tone, and consistency is key. Once you’ve got a defined voice and messaging pillars, writing captions gets 100x easier. No more wondering whether to be cheeky, serious, formal or flirty — you’ll know exactly how to show up.
Can you help me with messaging hierarchy?
Yes — messaging hierarchy (what you say first, what comes next, and how you build the story) is a huge part of brand communication. I’ll help structure your messaging in a way that feels natural, guides people through, and highlights your biggest strengths.
How do I know if my current messaging is off?
A few signs:
• You’re not sure how to introduce your brand
• Your tone changes depending on who’s writing
• Your site feels generic or copy-paste-y
• You cringe when someone asks “So what do you do?”
If any of that sounds familiar, it’s probably time for a refresh.
Do you offer ongoing support after the strategy is done?
If you need help implementing the strategy — via web copy, emails, blog content or just a bit of back-pocket support — I’m happy to stick around. I love long-term collaborations and seeing your brand grow.
Are you available for white-label work?
Yes, I’ve worked with agencies and studios on a white-label basis — especially on voice development and strategic copy. If that’s what you need, just give me a shout.