Unearth your brand's true voice from the goldmine of customer conversations. My 5-step extraction method turns raw interview insights into a verbal identity so authentic it feels like mind-reading.

A brand message hierarchy is the strategic framework that organises your brand communications from most important to least important. This guide explores its essential components (from purpose to proof points), compares different approaches (pyramids vs. layers), and provides a step-by-step process to develop your own.