Brand Strategy

Delicious messaging and a sharp verbal personality for your brand

How I can help

Full verbal identity brand book

A full exploration of how your brand talks, acts, and exists, with internal docs to help you maintain consistency

Tone of voice guidelines

Gain an understanding of how your brand sounds to the world, and finetune your brand’s verbal identity

Discovery call

The framework

How it works

Invoice and contract

Brand questionnaire

Revision round

Strategy session

Final draft

What you get

  • Depending on which service you choose, receive an in-depth exploration of your brand voice, tone, values, message and story

  • My eyes on your copy + marketing for the duration the project

  • For copy you can be fully proud of

  • Via your preferred communication platform

my pricing

Tone of voice guidelines — £250

Full website copy from first draft to final details for a typical 4-6 page website (homepage, about page, service/product page, contact etc)


Full verbal identity brand book — £500

Full website copy from first draft to final details for a complex website with 10-20 pages

“Amelie is fantastic. Not only did she have an understanding of our company, but she also became familiar with our customers, and she developed an excellent communication style for both our website and our blog. We recommend working with Amelie 100%”

Jesus Vargas, Founder of LowCode Agency

“I had the pleasure of working with Amelie on two projects, creating copy for our client's website and developing the brand strategy. She accurately captured the brand essence and translated it into clear, impactful copy.

Her professionalism, accuracy, and attention to detail make her an invaluable asset to our team. I look forward to collaborating with her again in the future. Thank you!”

Anastasia Sycheva, Founder of Feely Studio

“Amelie was super easy to work with, so creative and very responsive at all times, couldn't recommended more :-)”

Niall Walsh, Garton Global

What’s important to me

A broad picture approach

I write every word of copy with your brand’s soul in mind for a holistic, coherent message across the project

Constant communication

I’ll always encourage you to communicate every morsel of feedback so we can get things perfect

Full circle support

I have a deep understanding of overarching marketing strategies so I offer in-depth support beyond copy

Let’s make magic together

Three options here — take your pick!

  1. Email me

  2. Book a call with me

  3. Or fill out the form just here…

You could also meet me for a coffee in Brighton, United Kingdom :)

Blog posts

Planning, researching, writing, posting, optimising… Full creation and management of your blog to scale your brand online

Brand strategy

My very own ‘Messaging Framework’ to build super solid foundations for your brand: personality, tone of voice, values, vision, mission…

Case studies

I unpick, unpack, reveal and refine what makes your work great and craft seriously persuasive case studies for your audience to delight in

FAQs

How much do you charge?

You’ll find my pricing for website copy if you scroll up the page, but I’ll be very happy to quote your specific project. Just email me for a detailed estimate :)

What industries do you write for?

I’ve written for pretty much every industry under the sun over the years, but I have expertise in tech, all things B2B, finance and human resources.

In truth though, a huge part of my work is research, which means I can write about anything provided I can find the info!

How does payment work?

I send you a Stripe-payable invoice for 50% of the project fee before we start, and then send you another invoice for the remaining amount once the project is fully completed and approved.

What different copywriting services do you provide?

I provide website copywriting, blog post writing and management, brand messaging frameworks (my unique brand strategy offering), case study writing, and more.

Do you own the copyright to the work?

Once the final invoice is paid, the copyright is signed off to you and you can do whatever you please with it, under your name/brand.

Could you handle projects with short notice?

Ideally, I require a minimum of two weeks to schedule in new projects. However, if you have urgent copywriting needs and I have availability, I’m always happy to do my utmost to accommodate you. Please note, I cannot guarantee availability.

What copywriting experience do you have?

I’ve been a copywriter since 2017. Over the years, I've crafted copy and content for hundreds of businesses spanning various industries and sizes across the globe. My experience extends to partnerships with many different marketing agencies and studios.

How long do projects take?

The timeframe of our project together is based on lots of different factors. I’m usually able to deliver short projects within that same week. However, larger, more intricate projects that require extensive research often need additional time.

But whatever happens, before starting the process, we'll establish a mutually agreed-upon deadline during our initial discussions!

I’d like to work with you - what now?

  1. Contact me via email at amelie@ameliepollak.com

  2. Once I have some details about your project, I’ll create a detailed quote and send it to you ASAP.

  3. Once you approve the quote, I’ll send you some questions to gather more information about your background, your product or service, your message, and your target audience.

  4. I’ll then create an initial draft for you to review and request changes on. This all happens on Google Docs for effortless iterations!

  5. Once you’re happy with the copy/content, I send you all the files and the final invoice.

What information do you need?

I believe in thorough preparation for great quality copy. Therefore, I spend a lot of time gathering information. I do this with a brand questionnaire which you can fill out in your own time. The more details you provide about your company, product, or service, as well as any preferences you have for tone, style, and content, the better.

What if I have to change the project details or cancel it altogether?

I offer a quote based on our initial discussion, which covers reasonable revisions within the original scope. If there are substantial changes, we'll discuss adjustments to the timeline and cost. In the event of project cancellation after I've begun work, a cancellation fee of up to 50% will apply.

How do you deal with confidentiality?

Given the nature of my work, I routinely handle sensitive information. Confidentiality is very important to me and I safeguard my clients' trust without compromise. If you require additional assurance, I'm absolutely willing to sign a confidentiality agreement or NDA.

Do you charge a deposit?

I require a deposit of 50% of the estimated project rate before I start.

Do you write B2B or B2C?

I write both business-to-business and business-to-consumer.