White Label App Development: 3 Best Practices To Follow
As of 2021, it is said that the average smartphone user spends 3 hours and 10 minutes per day on their device. 2 hours and 51 minutes of that time is spent on apps, which are thought to represent 90% of mobile phone usage overall - 175 Billion apps are downloaded yearly. Amongst those apps, an increasingly popular category is arising: the white label app. White label apps are created by specialized companies, then sold to businesses that can rebrand the apps as their own. The existence of such apps has allowed businesses of any scale to be able to own and publish an app, communicate with their clients, offer new functionalities, and more. Thus, the white label app market is a hugely fast-growing market. You may be wondering, in the face of its success, if a white label app is a good way to go for your business or your client’s - let’s explore the market together and find out the best practices to follow when developing a white label app.
White Label App VS Custom App
Creating a custom app for your business
As a business, you may be faced with the question of building your own app, for marketing purposes, to drive sales, or for any other reason. It is tempting to create a customized app: many business owners see potential in the alluring perspectives that a well-functioning, utterly personalized app has to offer. However, creating a custom app does not come without risks.
You may come across challenges others have encountered before, and found solutions to, without having the knowledge to resolve and fix errors as you go along. In other words, you might end up wasting time and not being able to propel your newly created app to its full potential. App development doesn’t stop once the app hits the market - do you want to be left with the responsibility of troubleshooting every new problem your app encounters after it is published? You could end up spending far more money on developing already existing tools and solutions to fit your needs.
Purchasing a one-stop-shop White Label app
On the other hand, you could opt for the white label app when supplying your business with an app. When purchasing a white-label app from a company, you are acquiring a one-stop-shop service, allowing you to benefit from an array of services that you would have had to source separately. This could mean saving a huge amount of time, which seems to be essential in a world where there aren’t enough minutes in a day.
Though the custom app and white-label app are two different things, they are not opposed. Nowadays, White Label apps can be remarkably tailored to businesses’ needs and expectations, with the added benefit of not having to worry about development and maintenance. White label apps: 3 best practices to follow
Look for a white label supplier that suits your business
Benefiting from a successful white label finished product, though it is generally a swift process, requires a series of important decisions. Whether you’re looking for the right company for your business or your clients’, you’ll want to find the white label supplier that will provide the best product for your needs. Identify your needs, desires, and expectations - precisely why you wish to use an app, then research which companies are specialized in the sort of solutions you need. The company you choose to partner with should have values that align with yours - don’t hesitate to look into its past projects, and to find out whether it has delivered similar apps to your ideal one. White label apps aren’t just adding your branding to an existing app; you should look for a carefully planned out, strategic process. Choose a supplier with a proven track record and solid positive reviews, to ensure a good experience overall.
Aim for a company that offers quality, long-term support
One of the advantages of a white label app is not having to worry about maintenance and the many future complications that running an app entails. You want to be able to enter a partnership with a company you trust to offer you support whenever something goes wrong, or when your needs regarding the app fluctuate, which they inevitably will. Look for a supplier with adequate resources to continually grow your app, and thus, your business in the long run.
Seek proof of performance and thorough analytics
Let’s picture it: you have invested time, money, and resources in an app that you have purchased from a white label supplier. It is all going great, but now you want to know how well your app is doing to find out whether your investment is reaping rewards for your business. Try and find a supplier that offers detailed analytics and provides proof of performance so that you can continually assess how well your app is performing.
The pros of a white label app
Whether you’re a digital agency looking to expand your offerings, a business owner needing to offer additional services, or communicate better with your clients, a white label app could very well be the way to go. Let’s find out why:
Reduced costs
Those who have produced custom-made apps in the past will know that the costs involved always exceed expectations. Prices for a simple app range from $40,000 to $60,000 on average. White label apps, on the other hand, average at around $6000 (and upwards) for a complete and personalized all-in-one solution.
Faster process
When purchasing a white-label app, you are letting professionals whose sole purpose is to provide apps do the work for you. You don’t have to risk decreasing the quality of the initial service you provide to your customers for the benefit of investing time and resources into creating a custom app. It is therefore a much faster process, as many of these apps are ready to go - you’ll just have to think about the branding, and your app can go live.
Low maintenance and ongoing support
Developing an app is one thing, ensuring it undergoes consistent maintenance and provides a flawless experience for users is another. Purchasing a white label service means benefiting from ongoing support on all matters regarding your app. Plus, most companies offer thorough analytics that will help you measure the effectiveness of your app in achieving specific goals.
Brand identity
Based on a generic product curated to fit your needs, you’ll be able to fully customize your app whilst enjoying the perks of using a product that has been tried and tested. You’ll be able to add on terminological, regional, and language-based customization, without any hassle, which can help in establishing your brand worldwide.
Why use a white label app?
We have talked about the benefits of a white label app as opposed to those of a custom app. We have also discovered the best practices to follow when choosing a white label supplier to partner with. It is clear that a white-label app is a hugely cost-effective option, whereby all the many skills needed to get a personalized app on the market and available for customers to use seamlessly are outsourced to another party. You will end up with a better quality of service you are delivering to your client, which is probably why any business wants to acquire an app in the first place…
Though a white label app is a truly efficient way to acquire an app, there are other solutions available. Here at Low Code, we provide businesses with simple, cost-effective approaches to apps. We can help you figure out what your needs and expectations are regarding the app you want to create. You can download our 12-Step Minimum Viable Product (MVP) Launch Checklist for free to find out more about curating the app your business needs.
